About Us

It is said that your pain births your purpose. That statement would be true for Miami native who discovered her love for makeup in the midst of an abusive relationship. Unlike most women, Lory used cosmetics to hide the ugly naked truth from those around her. Majority of abuse whether be it mentally, physically and emotionally, goes untreated and oftentimes not discussed amongst people or their peers. In Lory’s case she decided to turn her lemons into lemonade after many years of sleeping on her passion for cosmetics. Pulse Beauty (and symbolic symbol) is a representation that basically mean, “The day that I truly let go of things that no longer served me is when I truly started to live!”


Lory is a Mother, Author and has a huge passion in Humanitarian work. Giving back to those that are less fortunate is not just an act of kindness but yet a way of life.